JOB DETAILS

JOB DETAIL

• Brand Experience & Innovation
• Design cohesive, multi-sensory brand experiences across all locations.
• Develop creative strategies that position us as a lifestyle and wellness leader.
• Continuously refresh in-store elements like music, scent, lighting, and décor.
• Product & Menu Direction
• Collaborate with R&D to craft seasonal, on-trend menus.
• Launch buzzworthy, limited-edition products and experiences.
• Community & Culture Engagement
• Create wellness events, pop-ups, and collaborations that reflect our brand spirit.
• Build a dynamic community calendar that drives loyalty and emotional connection.
• Customer Experience & Storytelling
• Lead in-store experience design and act as the face of the brand.
• Work with marketing to turn brand moments into compelling content.
• Quality Control & Trend Forecasting
• Audit stores to ensure consistency and high standards.
• Stay ahead of lifestyle trends and translate insights into innovation.
• Team Leadership
• Inspire and lead a creative, customer-obsessed team.
• Foster a vibrant, brand-driven culture across all levels.

REQUIRED WORK EXPERIENCE

• Bachelor’s degree or higher in Design, Branding, Hospitality Management, Lifestyle Management, or a related field; MBA is a plus.
• Minimum 7 years in lifestyle branding, concept development, retail design, or creative direction.
• Strong background in F&B, wellness, lifestyle retail, or hospitality environments.
• Proven track record of creating and scaling experience-led spaces or concepts.
• Expertise in sensory design, brand storytelling, and customer journey mapping.
• Proficient with design tools and collaboration platforms; experienced working with stylists, designers, and consultants.
• Skilled in budgeting, planning, and balancing creative vision with business outcomes.
• Visionary thinker with strong attention to detail and execution.
• Excellent communicator and cross-functional team leader.
• Emotionally intelligent, intuitive, and highly adaptable.
• Thrives in dynamic, fast-paced environments with high creative ownership.
• Fluent in both Thai and English (spoken and written).