JOB DETAILS

JOB DETAIL

The Digital Marketing Specialist (Partnership) is responsible for designing and executing a strategic marketing partnership plan to enhance brand visibility, engagement, and business growth. This role involves researching, initiating, and maintaining collaborations with Media Buy, Influencers, Agencies, Gamification platforms, Ad Networks, Presenters/Celebrities, Podcasts, and other relevant partners. The specialist will manage end-to-end partnership operations, including finance, legal, and strategic analysis, while overseeing one junior member to ensure the efficient execution of all tasks.

Key Responsibilities:

1. Partnership Strategy & Business Expansion
- Develop and execute a comprehensive marketing partnership strategy aligned with business growth objectives.
- Research and identify new potential partners (Agency, Media Buy, Influencers, Ad Network, Gamification, Podcast) while maintaining strong relationships with existing partners.
- Communicate and negotiate effectively with potential and current partners to secure beneficial collaborations.
- Seek new projects, campaigns, channels, and emerging trends/technology to enhance business opportunities.
- Continuously research and monitor competitors' partnership strategies to re-strategize and maintain a competitive edge.

2. Campaign Planning & Content Creation
- Brainstorm, analyze, and develop marketing projects/campaigns to make effective strategic decisions.
- Create, plan, and implement marketing content, including briefing AW/Video materials, proposals for collaboration projects, and social media planning.
- Collaborate with internal teams (Content Creation, Motion, Design, Online Community, and related) to ensure cohesive messaging and branding.

3. Operational Management & Process Coordination
- Operate 3rd party (Media Buy, Agency, Influencer, and related) projects from start to end, ensuring smooth execution and timely delivery.
- Manage the related finance (payment/accounting), legal (contracts, NDAs, MOUs, required documents), and administrative processes.
- Coordinate and collaborate with internal teams and external parties to drive project success.
- Handle other assigned tasks relevant to the marketing partnership strategy.

4. Performance Analysis & Cost Efficiency
- Analyze and track the performance of campaigns and partnerships, providing data-driven insights for continuous improvement.
- Develop and maintain comprehensive reports on campaign effectiveness, ROI, and cost-efficiency.
- Re-strategize 3rd party projects based on performance analysis and competitor monitoring.
- Responsible for achieving, developing, and optimizing KPIs and cost-efficiency for partnership initiatives.

5. Leadership & Team Management
- Lead, mentor, and develop the junior member to ensure effective task execution and professional growth.
- Set clear goals, provide constructive feedback, and conduct regular performance reviews.
- Foster a collaborative team environment to drive creativity and strategic thinking.

*Other related tasks due to assigned further

REQUIRED WORK EXPERIENCE

- Experience: Minimum 4-5 years in Digital Marketing, Partnership Strategy, Media Buy, Influencer Marketing, or Business Development.
- Expertise: Proven experience with partnership operations from start to end, including negotiation, campaign management, and strategic analysis.
- Analytical Skills: Strong ability to analyze, track, and report campaign performance, with experience in cost-efficiency optimization.
- Communication & Negotiation: Excellent communication and negotiation skills to build and maintain strategic partnerships.
- Leadership Skills: Experience in leading and mentoring junior team members.
- Creativity & Strategic Thinking: Ability to brainstorm, develop, and implement innovative partnership strategies.
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Preferred: Previous experience in partnership/agency/influencer collaboration is strongly preferred especially in financial industry and advertising agencies