JOB DETAILS

JOB DETAIL

- Plan and Develop Marketing Communication Strategies: Develop and implement both online and offline marketing strategies to enhance brand image and increase sales. (25%)
- Manage Brand: Oversee and control brand management, including developing brand image and communicating company values. (20%)
- Plan and Control Budget: Efficiently manage the assigned budget for marketing activities. (20%)
- Conduct Market Research and Analysis: Study and analyze market trends, competitors, and customer needs to find new business opportunities and adjust strategies according to market conditions. (15%)
- Design and Implement Marketing Campaigns: Plan and execute comprehensive marketing campaigns, including events, promotions, and public relations activities. (10%)
- Create and Manage Content and Media: Oversee the development of content and media across various channels to align with the brand and attract target audiences. (5%)
- Analyze and Measure Campaigns: Set key performance indicators (KPIs), monitor and analyze campaign performance to improve and refine strategies. (5%)
- Coordinate with Internal and External Teams: Work with sales teams, design teams, graphics teams, and external agencies to ensure aligned communication and strategies. (5%)
- Perform Other Duties: Execute additional tasks as assigned by supervisors or company policies. (5%)

REQUIRED WORK EXPERIENCE

- Bachelor's degree or higher in Marketing, Business Administration, or a related field.
- At least 2-3 years of experience in a managerial position in marketing communication, marketing, or online marketing.
- Experience in managing and developing marketing strategies, both online and offline.
- Strong analytical skills with the ability to conduct market research and analyze trends.
- Good command in English
- Experience selling home appliances is a big advantage.