JOB DETAILS

JOB DETAIL

1. Team Management & Performance Coaching

Supervise full-time and freelance Live MCs, including shift scheduling and monthly live planning.

Conduct monthly performance evaluations and create Individual Coaching Plans.

Develop and maintain a comprehensive “Live MC Handbook” for training and team alignment.

Organize monthly workshops to enhance communication, selling techniques, and storytelling skills.

2. Live Content Strategy & Optimization

Review live session recordings and provide structured feedback.

Monitor and apply weekly content trends to improve live performance.

Develop TikTok growth strategies (Hooks, Banners, CTA optimization).

Implement strategies to increase viewer engagement, chat volume, and conversion rates.

3. Data-Driven Marketing & Reporting

Create dashboards to track chat volume and registrations.

Analyze campaign ROI for influencer collaborations and paid ads.

Conduct monthly testing of new techniques and recommend content adjustments.

Monitor TikTok AI violations and develop preventive action plans.

4. Influencer & Campaign Management

Identify and brief influencers for brand awareness campaigns.

Review scripts and video content before publishing.

Track influencer performance and prepare ROI reports.

Develop campaign concepts aligned with brand strategy.

5. Operations & Budget Control

Manage expenses related to MCs, freelancers, and support teams.

Plan and monitor monthly advertising budgets and conversion costs.

Coordinate team schedules, task assignments, and system updates.

REQUIRED WORK EXPERIENCE

Bachelor’s degree in Marketing, Communications, or related fields.

3–5 years of experience in Live Commerce, TikTok Marketing, or Influencer Marketing.

Prior experience leading a team or serving as Senior MC / Live Team Lead.

Strong analytical skills with experience in dashboard reporting and ROI analysis.

Creative mindset with strong understanding of social media trends.

Strong leadership and coaching abilities.