JOB DETAILS

JOB DETAIL

- Strategic Marketing Leadership: Develop and execute an integrated marketing strategy that aligns with Bangkok University’s vision of becoming a regional leader in higher education, with a strong focus on brand positioning, student engagement, and market expansion.
- Student Recruitment Campaigns: Lead the design and implementation of data-driven recruitment campaigns targeting both domestic and international student markets, ensuring alignment with enrollment goals and institutional priorities.
- Brand Management: Strengthen and steward the university’s brand identity across all touchpoints—digital, print, and experiential—ensuring a consistent and compelling presence that resonates with key audiences.
- Cross-Functional Collaboration: Partner closely with academic faculties, the Admissions Office, and the International Affairs division to promote flagship programs, institutional initiatives, and key academic offerings.
- Market Intelligence: Oversee market research and competitive analysis to identify emerging trends, student preferences, and strategic opportunities, leveraging insights to guide marketing direction and innovation.
- Team Leadership and Development: Lead, mentor, and empower a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
- Brand Consistency: Ensure consistency in tone, messaging, and visual identity across all internal and external communications, in line with BU’s values and positioning.
- Performance Monitoring: Define, track, and analyze key marketing performance indicators to evaluate campaign effectiveness and inform ongoing strategy refinement.
- Budget and Vendor Management: Manage marketing budgets responsibly and oversee relationships with agencies, consultants, and external vendors to ensure quality, efficiency, and alignment with university standards.

REQUIRED WORK EXPERIENCE

- Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
- At least 8 years of experience in marketing, with 3+ years in a leadership role—preferably in education or a mission-driven organization.
- Strong background in digital marketing, content strategy, and international student recruitment.
- Proven ability to lead multi-channel campaigns and brand development initiatives.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Fluency in English; proficiency in Thai is an advantage.