JOB DETAILS

JOB DETAIL

1.) Campaign Strategy & Execution: Plan, execute, and optimize marketing campaigns across Meta, Google, and e-commerce platforms like Lazada and Shopee to drive traffic, conversions, and brand awareness.
2.) Data-Driven Optimization: Analyze campaign metrics (e.g., ROAS, CAC) to refine targeting and strategies using tools like Google Analytics and Meta Ads Manager.
3.) Budget Management: Allocate and manage budgets across platforms to ensure cost efficiency and maximize ROI.
4.) Audience Segmentation & Targeting: Develop detailed audience personas and use retargeting to improve acquisition and conversion rates.
5.) Creative Collaboration & A/B Testing: Work with the creative team to develop high-converting ads and optimize through A/B testing.
6.) E-commerce & Marketplace Strategy: Drive marketing strategies for Lazada and Shopee, optimizing product listings and paid promotions.
7.) Cross-Functional Collaboration: Align marketing efforts with other teams (product, sales, customer service) to support business goals.
8.) Reporting & Insights: Provide performance reports and actionable insights to senior management for marketing decision-making.

REQUIRED WORK EXPERIENCE

1.) Proven experience in performance marketing, ideally in skincare, beauty, or consumer goods.
2.) Hands-on experience managing small to large-scale digital ad budgets and optimizing campaign performance.
3.) Ability to translate data into actionable insights for campaign improvements.
4.) A self-motivated, detail-oriented professional who can manage multiple campaigns efficiently.
5.) Someone who understands the nuances of digital marketing across social, search, and marketplace ecosystems.
6.) A passion for skincare and beauty is a plus.