JOB DETAILS

JOB DETAIL

- Develop and implement comprehensive brand strategies aligned to strengthen market position and drive sustainable growth
- Translate brand elements into go-to-market and channel-development strategies with execution plan and timeline.
- Lead the creation and execution of impactful marketing campaigns across multiple channels, including digital, social media, and traditional advertising to motivate the target audience to “take action”
- Manage the product portfolio under brand umbrella to ensure an alignment with consumer needs and market trend
- Collaborate with cross-functional teams (including sales, merchandiser, front-line staff, digital marketing, and creative partners) to deliver integrated brand experiences
- Monitor and analyze market movement, consumer insight, brand performance, competitors' activities for decision-making and optimize marketing plan
- Manage financial P&L and control A,P,SE under the budget
- Measure and report performance of all marketing campaigns with ROI and KPIs
- Stay up-to-date with industry trends and best practices to continuously improve the brand and marketing strategies

REQUIRED WORK EXPERIENCE

- Bachelor's degree in Marketing, Communications, or a related field
- Minimum 5 years of experience in brand management or marketing, preferably in the FMCG or Fashion & Apparel industry
- Proven track record of developing and implementing successful brand strategies that drive market growth
- Excellent communication and presentation skills, with the ability to effectively influence and collaborate with cross-functional teams
- Strong analytical and problem-solving skills, with the ability to use data to inform decision-making
- Familiarity with digital marketing tools and techniques, including social media, content creation, and analytics
- Creative mindset and passion for developing innovative, customer-centric marketing campaigns
- Good with numbers (sales analysis, knowledge of P&L, budgeting)