JOB DETAILS
Location
Bangkok
Business
Advertisement, Mass Communication, Entertainment
Salary
80,000-100,000 ฿
Job Category
Digital Marketing
JOB DETAIL
Report to: Chief Sales Officer
This role will play a vital role in managing our Chinese clients’ business and guiding the continued growth of their brand in market. The AD will spearhead day-to-day client management and develop strategic recommendations that address the client's business issues. This individual will coordinate a team of in-house and external personnel to deliver on client requests and achieve positive outcomes that result in overall success for all constituents. The role will also be required to work with agency specialists to suggest new marketing solutions to the client that they may not have considered previously in their own operations.
RESPONSIBILITIES
Client Management
• Be responsible for ensuring client satisfaction and handling strategic issues or problem resolution of one-to-one marketing issues
• Develop a comprehensive understanding of the marketplace and client’s business including various media and distribution channels
• Liaise proactively with client to cultivate strong relationships and improve existing services, thus driving successful and profitable client relationships
• Handle key client briefs, projects and requests
• Typical day-to-day management of clients and their requests including presentations, documentation, and client activity administration
• Effectively manage team of Account Managers and Account Executives to implement projects smoothly and effectively
• Support senior management and supervisor in developing initiatives for new business or expanding existing business
• Develop client-facing budgets for projects based on proposed ideas, and monitor said budgets throughout the project
• Write/proofread major communications materials including executive internal memos and speeches, Q&A, sensitive topic statements, pitches or press releases
• Maintain high-level contacts within the client and related industry players
• Manage multiple projects concurrently (including offline events) and meet deadlines based on aligned timelines
Strategy / Creative
• Be a valued partner that provides account planning and strategic support to clients
• Provide clients counsel in the development of successful strategies
• Lead the wider agency team to write plans, briefs and other marketing docs, and modify them based on changing business conditions
• Understand industry/market trends and the success factors critical to the organization’s long-term sustainability and competitiveness
• Prepare and lead appropriate client briefs for internal stakeholders, mainly strategy, creative and delivery teams
• Work with the Creative team to ensure of the quality of creative responses, maintain motivation and working processes, and provide creative arbitration
• Supervise project briefings (written and actual) and subsequent client approval
Team Management
• Establish strong working relationships with Account Managers and Account Executives to ensure project moves forward smoothly after briefing
• Act as first source for problem resolution for the internal team and external constituents
• Work with Sales Director/Group Account Director to manage headcount for team
• Provide mentorship and motivation to account team members
REQUIRED WORK EXPERIENCE
• 5+ years proven experience in an accounts or business development role at a brand, digital, social or media agency, or in a senior marketing position
• Fearless and persistent personality; won’t take no for an answer
• A creative mindset that can think big picture and also execute on little things
• Impactful presentation skills and charisma in leading conversations, and quick-thinking to lead meetings
• Strong communications skills (written and verbal) and creative problem-solving skills
• Able to put together proposals and decks for client presentations
• Superb multi-tasking, organizational skills, time management, and attention to detail
• Ability to manage diverse stakeholder groups, including large matrix teams running simultaneous projects
• Very comfortable with numbers, math and financial analyses
• Work well in a fast-paced environment, and adapt quickly to meet deadlines
• Strong leadership and able to motivate colleagues thru trust, teamwork, and support to achieve objectives
• Good command of Microsoft Office or MacOS, with a particular proficiency in excel/numbers and powerpoint/keynote
• Existing rolodex of client/brand contacts a plus
• Native fluency in Thai, and a strong command of English. Working knowledge of Chinese a plus
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