JOB DETAILS

JOB DETAIL

Job Description

Report to Head of Commercial (TH)

Having Team; 1subordinate (direct) and Graphic & Content writer ( Company Provided)

• Develop Marketing strategy and plan including above-the-line, below-the-line, in-store activities, and digital to achieve sales target.
• Plan and develop usage of online influencers, write content guidelines, and follow up until complete.
• Responsible for designing POSM and related materials to support brand planning and market execution.
• Manage design & media agencies to define and communicate the brand.
• Plan and develop usage of online influencers, write content guidelines, and follow up until complete.
• Analyse and monitor market situation, market trends,s and competitors’ movement.
• Monitor brand performance and control marketing budget per agreed plan.
• Assist in the brand’s day-to-day operational activities.
• Collaborate with colleagues from across related departments to ensure branding is consistent.
• Associated with New Product Development projects from design, and artwork development until the product’s availability in the market.
• Initiate marketing strategies/tactics and promotions to drive sales in each channel.
• Develop, maintain, and execute a social media calendar aligned with marketing communication plans and digital strategy for the brand.

REQUIRED WORK EXPERIENCE

- At least 5 years of work experience in marketing of a leading FMCG company
- Bachelor’s degree or Master‘s degree in Marketing or any related fields.
- Need candidate experience in-house brand for retail product
- Be responsible for the product category's profit, sales quantity/amount, inventory turnover, and most importantly the product selection and launching
- Product category's profit and marketing plan
- Experience and a successful track record in launching new brands and products will be an advantage.
- Creative and up-to-date with latest trends and best practices in Thai Consumer Goods
- Good Project Management and Interpersonal skills
- Good command of English and Computer literacy in Microsoft Office
- Eager to drive Thai Consumer Brands.