JOB DETAILS

JOB DETAIL

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience. Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team, and developing guidelines to promote our
company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

● Develop the brand’s story and combine analytical and creative elements, strategists use specific data to devise a short- or long-term strategy to position the brand and build market share
● Deliver ideas and concepts that set their client apart from competitors, creating a strong position for market growth and recognition across various media channels
● Develop a successful and impactful brand strategy
● Conduct research on clients’ current marketing strategies, customer profile, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand positioning
● Analyze market trends and identify new opportunities and challenges
● Collaborate with creative teams to ensure that materials adhere to client guidelines and are in line with the current brand strategy

REQUIRED WORK EXPERIENCE

● BSc/MSc in Marketing or relevant field
● Work experience as a Brand Strategist or similar role in Marketing at Least 3-4 years
● Portfolio of brand-building projects is a plus
● Excellent understanding of the full marketing mix
● Experience developing marketing strategies based on market segmentation
● Data-driven thinking, creativity, communication, and writing skills