JOB DETAILS

JOB DETAIL

This position requires conducting data analysis, understanding market trends, and deeply exploring user needs, with proficiency in Thai.

Key Responsibilities:

1. Market Analysis: o Conduct market research to collect and analyze market data, understand industry dynamics, competitor situations, and market trends. Write market analysis reports to provide business-side conclusions and suggestions for market development.

2. User Research: Design and execute user research projects, collect user feedback, and analyze user behavior and needs. Conduct in-depth interviews with users to obtain primary information and provide a basis for product and marketing strategies.

3. Data Analysis: o Use data analysis tools to process and analyze various market and user data, follow up on product sales and inventory management, and provide suggestions. Create data visualization reports to support project management decisions, help identify problems, and find solutions.

4. Report Writing: Write regular market insight reports to present market research findings and user research results. Provide improvement suggestions and action plans based on research data.

5. Communication and Collaboration: Work closely with internal teams (such as product, marketing, and sales teams) to ensure market insights meet departmental needs and localize materials and training for products. Maintain good communication with external partners and research institutions to ensure the accuracy and timeliness of information acquisition

REQUIRED WORK EXPERIENCE

1. 1-3 years of experience in customer survey and conduct research reports
2. Used to work with Category Management, Market Insight, Marketing Intelligence, Brand innovation with Consumer Products at FMCG brand or Nielsen, Kantar, etc..
3. Good understanding of critical role in analyzing customer insight
4. Ability to multi-task and communication skills, critical-thinker and problem-solver
5. Good English in listening, writing, speaking