JOB DETAILS

JOB DETAIL

POSITION PURPOSE :
- Able to develop and manages the company's brand plans and initiatives
- Responsible for the overall execution of brand programming and positioning including promotions, pricing and merchandising
- Works closely with Sales Managers, Upcountry Branch Managers, field salesman and on-premise promoters to assess market conditions, trends and identify opportunities to build and supports the brand
- Communicates brand strategies and articulate programming initiatives to ensure alignment
- Actively collect market intelligence including trade/consumer trends, competitive products/pricing/advertising and ethnic tastes
- Responsible for implementing marketing programs consistent with agreed strategies and brand guidelines
- Aware of opportunities and the effectiveness of brand programs throughout the channels of distribution
- Oversees all programming including the development of brand calendars and creating the specific merchandising, promotional, special event and campaigns
- Responsible for brand DBC, market spending and budget, develops the appropriate metrics to assess how
effective the creative investment was

KEY RESPONSIBILITIES:
- Achievement of DBC, share of market, accounts sold and other non-financial targets for the brand
- Program adherence to brand equity guidelines, priority initiatives, legal compliance and administrative procedures
- Favorable consumer and trade responses to programming and events
- Utilization and prioritization of the Marketing budget to ensure program resources are allocated to support brand strategies and equity guidelines
- Act as contact person with the principal for brand handled
- Ongoing development and establishment of performance standards

REQUIRED WORK EXPERIENCE

- Thai male or female
- BA University graduate in Marketing
- Minimum 4 years related work experience (preferable with FMCG company)
- Ability to prioritize and manage resources
- Excellent communications in English and Thai (written/verbal skills) is a must
- Good analytical, communication and presentation skills
- Ability to implement actionable items from concept