JOB DETAILS

JOB DETAIL

- Manage real time bidding campaigns on multiple platforms for clients (including but not limited to: Google Adwords, Facebook/Instagram ads, Display ads, etc.)
- Monitor, report and analyze campaign results to meet the client's objectives
- To carry out regular optimization for a number of assigned ongoing accounts, ensuring the efficient day-to-day management of the campaigns
- Manage budgets and allocate amounts appropriately
- Generate audience and tracking pixels for campaigns.
- Provide guidance to client to ensure marketing pixels is correctly implemented.
- Set up banner and placement tags on ad-serving platform.
- To produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the key performance indicators
- Campaign types: including, but not limited to: Media buy campaign (budget, impression or click based), CPL campaigns (conversion rate optimization, ROI optimization), and Social ads (engagements, likes, shares).

REQUIRED WORK EXPERIENCE

- 2 - 4 years Pay-Per-Click (PPC) SEM and/or SEO experience, in Meta Ads, Google Ads, TikTok area
- Good communication in English and interpersonal skills
- Experience in creative optimization, landing page analysis, keyword generation, and bidding analysis is desired.
- Understanding of web analytics (traffic & conversion metrics, channel and user analysis)
- Understanding of Google AdWords and other real time bidding platforms.
- Able to analyze metric data and convey recommendations appropriately to supervisors.
- Self-motivated, result-driven, fast-paced and be able to prioritize daily work efficiently.
- Ability to manage multiple campaigns simultaneously and interact with multiple internal teams.
- An entrepreneurial spirit, a self-starter, and thinks outside of the box.
- Works effectively in a fast-paced, energetic team environment.
- Experience with ad-serving platforms such as Doubleclick Campaign Manager or Sizmek is a plus.
- Certifications (a plus if passed already, but if not, company will supply to the chosen candidates)
- Google Adwords Professional
- Google Ads Display/Video/Search
- Meta Media Buying Professional
- Doubleclick Certification will be advantage