JOB DETAILS

JOB DETAIL

- Responsible for the planning, deployment, optimization, and management of omni-channel traffic for the official store platform, focusing on traffic acquisition efficiency and conversion results. Build an efficient traffic operation system to support business growth targets.
- Manage omni-channel traffic operations for the official store platform, taking ownership of sales and traffic targets.
- Develop traffic growth strategies covering Affiliate Marketing, SEO/SEM, and paid advertising (Google/Facebook/TikTok/Line, etc.).
- Regularly deliver traffic operation analysis reports, evaluate channel performance, identify traffic gaps and optimization opportunities, propose actionable improvement plans, and drive implementation to continuously enhance traffic operation efficiency.
- Collaborate with product, operations, creative, and other teams to ensure traffic operations are aligned with product promotion, user experience, and customer service, thereby improving the traffic-to-conversion loop.
- Coordinate with external vendors to ensure the successful execution and goal achievement of new product launches, major promotions, and other key initiatives.

REQUIRED WORK EXPERIENCE

- Bachelor’s degree or above, preferably in Marketing, E-commerce, International Trade, or related fields.
- At least 3 years of experience in e-commerce traffic operations.
- Proficient in using Google Analytics (GA), Google Search Console, platform backend tools, and third-party data analysis tools.
- Capable of establishing a traffic data analysis system to track core metrics such as omni-channel traffic, conversion, retention, and repurchase.
- Demonstrated experience in comprehensive omni-channel traffic operations (Affiliate + SEO + Paid Ads), with the ability to independently build a traffic system and achieve business targets preferred.
- Proficient in English reading and writing, with the ability to navigate English platform backends, analyze data reports, and understand overseas media and affiliate partnership documents.
- Basic English communication skills required (for coordination with headquarters and vendors).
- Strong communication, coordination, execution, and stress management skills.
- Capable of independently managing projects and driving tasks to completion efficiently.
- Experience with affiliate platforms such as Impact or Awin is a plus.
- Experience in a 4A advertising agency or large e-commerce company in traffic operations is preferred.