JOB DETAILS

JOB DETAIL

1. Formulate and implement local marketing strategies, including online and offline marketing activities.

2. Develop and collect information of local marketing agencies, and drive the local implementation of marketing activities.

3. Monitor market demands, track industry competitors’ product dynamics and market trends, and formulate more localized brand promotion strategies.

4. Regularly cooperate with distributors to conduct offline store visits, optimize the brand image of existing stores, follow up on the progress of channel gaps, and improve offline brand display processes.

5. Assist distributors in developing and maintaining channel relationships, understand the sales performance and market demands of various sales channels, and enhance customer satisfaction.

REQUIRED WORK EXPERIENCE

1. Bachelor’s degree or above. At least 2 years of brand-related work experience in the IT/consumer electronics industry.

2. Experience in Trade Marketing / Channel Marketing / Brand Marketing within IT, Consumer Electronics, Mobile Accessories, or Electrical Appliance industry

3. Experience working with IT distributors, consumer electronics distributors, or multi-brand trading companies

4. Strong understanding of Thailand’s consumer electronics retail channels (Modern Trade, IT Mall, Hypermarket, Marketplace such as Shopee / Lazada)

5. Experience in offline store visits, merchandising optimization, and shelf space negotiation

6. Experience coordinating with distributors and retail partners to drive sales performance