JOB DETAILS

JOB DETAIL

- Develop and manage marketing communication strategies covering both new customer acquisition and existing user retention.
- Lead CRM strategy and customer segmentation to enhance communication effectiveness and long-term customer value.
- Plan, execute, and analyze A/B testing for campaigns, promotions, and communication messages.
- Manage and oversee marketing communications across online and offline channels, including performance tracking and measurement.
- Plan and control marketing budget allocation to ensure alignment with business objectives and ROI.
- Oversee marketing events and activities from planning through execution and post-event evaluation.
- Define, monitor, and manage marketing KPIs to ensure targets are met.
- Analyze campaign performance and customer data to generate insights and provide strategic recommendations to management.

REQUIRED WORK EXPERIENCE

- Bachelor’s degree or higher in Marketing, Business Administration, or related fields.
- Minimum of 5 years of experience in marketing communication, CRM, or integrated marketing.
- Proven experience in team management and cross-functional collaboration.
- Strong understanding of customer journey, segmentation, and data-driven marketing.
- Solid analytical, performance measurement, and presentation skills.
- Strong project management and marketing budget management capabilities.
- Experience with Power BI for dashboard creation and performance analysis.
- Knowledge of SQL and/or Python for data handling and analysis is preferred.
- Experience working with large-scale customer or marketing datasets.
- Background in performance marketing or marketing technology tools.
- Experience in digital, technology, e-commerce, or data-driven organizations.