JOB DETAILS

JOB DETAIL

- Trade Marketing Strategy
Develop and execute trade marketing strategies tailored to CLMV markets, particularly Vietnam.

Design and manage promotional campaigns, merchandising programs, and in-store visibility to drive brand performance.

Analyze market trends, competitor activities, and sales data to identify growth opportunities.

- Sales & Marketing Alignment
Act as a strategic liaison between international sales teams and marketing teams.

Ensure alignment between marketing efforts and sales objectives across countries.

Lead integrated planning for market launches, pricing strategy, and channel execution.

- Market Development
Work closely with long-standing distributors and local partners, especially in Vietnam, to ensure effective execution of trade plans.

Monitor trade execution and suggest corrective actions to improve market share and performance.

Identify new growth opportunities in CLMV and emerging markets such as the Philippines, Indonesia, Korea, China, and Malaysia.

- Leadership & Strategic Advisory
Report directly to the CEO and provide market insights, strategic recommendations, and improvement areas for overseas operations.

Provide guidance to internal stakeholders and partners on international business nuances, especially in family business environments.

REQUIRED WORK EXPERIENCE

Bachelor’s degree or higher in Marketing, Business Administration, or related field.

Minimum 10 years of experience in FMCG, with a strong background in Trade Marketing.

Proven experience managing international sales or trade marketing activities, particularly in CLMV (Vietnam preferred).

Demonstrated experience handling annual sales volume of over THB 1,000 million.

Understanding of family business culture and flexibility to work in evolving structures.

Experience working with or managing distributor relationships in Vietnam.

Ability to analyze General Trade (GT) performance and develop corrective trade strategies.