JOB DETAILS

JOB DETAIL

- Develop and execute marketing strategies across ATL, BTL, in-store, and digital channels to meet sales targets.
- Plan and manage online influencer campaigns, content guidelines, and follow-ups.
- Design POSM and materials to support brand plans and market execution.
- Analyze market trends, competitor activity, and brand performance; manage marketing budget.
- Support daily brand operations and ensure consistent branding across departments.
- Oversee new product development from design to market launch.
- Create and implement marketing strategies, promotions, and social media calendars aligned with brand objectives.

REQUIRED WORK EXPERIENCE

- 1-3 years of marketing experience in FMCG/F&B/consumer goods.
- Bachelor's degree in Marketing or related fields.
- Advantage: Experience in launching new brands.
- Strong knowledge of consumer product marketing (NPD, digital marketing, etc.).
- Analytical, creative, trend-savvy, and up-to-date with best practices.
- Proficient in English and Microsoft Office.
- Strong project management and interpersonal skills.
- Active, optimistic, open-minded, problem-solving, and multi-tasking.
- Independent, collaborative, and thrives under pressure.
- Passionate about driving Thai brands.