JOB DETAILS

JOB DETAIL

We are looking for a Market Insight Specialist to join our team to support our brand's market insights and user research efforts. This position requires conducting data analysis, understanding market trends, and deeply exploring user needs, with proficiency in Thai. The role will report directly to the GTM Director.

Key Responsibilities:
Market Analysis:
- Conduct market research to collect and analyze market data, understand industry dynamics, competitor situations, and market trends.
- Write market analysis reports to provide business-side conclusions and suggestions for market development.
User Research:
- Design and execute user research projects, collect user feedback, and analyze user behavior and needs.
- Conduct in-depth interviews with users to obtain primary information and provide a basis for product and marketing strategies.
Data Analysis:
- Use data analysis tools to process and analyze various market and user data, follow up on product sales and inventory management, and provide suggestions.
- Create data visualization reports to support project management decisions, help identify problems, and find solutions.
Report Writing:
- Write regular market insight reports to present market research findings and user research results.
- Provide improvement suggestions and action plans based on research data.
Communication and Collaboration:
- Work closely with internal teams (such as product, marketing, and sales teams) to ensure market insights meet departmental needs and localize materials and training for products.
- Maintain good communication with external partners and research institutions to ensure the accuracy and timeliness of information acquisition.

职位描述:
我们正在寻找一名市场洞察专员，加入我们的团队，为品牌的市场洞察和用户调研工作提供支持。该职位需要进行数据分析，了解市场趋势，深入挖掘用户需求，并且需熟练掌握泰语。该职位将直接向GTM总监汇报。

主要职责:
市场分析:
- 进行市场调研，收集和分析市场数据，了解行业动态、竞争对手情况及市场趋势。
- 编写市场分析报告，为业务侧提供市场发展结论和建议。
用户调研:
- 设计并执行用户调研项目，收集用户反馈，分析用户行为和需求。
- 与用户进行深入访谈，获取一手资料，为产品和营销策略提供依据。
数据分析:
- 运用数据分析工具，处理和分析各种市场和用户数据，对产品销售和库存管理进行跟进和建议
- 制作数据可视化报表，为项目管理决策提供依据，协助挖掘问题点，找到解决方案。
报告撰写:
- 编写定期的市场洞察报告，汇报市场调研成果和用户调研结果。
- 根据调研数据，提出改进建议和行动方案。
沟通协作:
- 与内部团队（如产品、营销、销售团队）紧密合作，确保市场洞察与各部门需求对接，针对产品进行材料、培训本地化
- 与外部合作伙伴和调研机构保持良好沟通，确保信息获取的准确性和及时性。

REQUIRED WORK EXPERIENCE

- Any gender, age up to 35 years old
- Bachelor’s degree or above, preferably in Marketing, Economics, Statistics, or related fields
- At least 1-2 years of experience in market research or data analysis
- Proficiency in using Excel and PowerPoint.
- Excellent written and verbal communication skills in Thai, with the ability to communicate internally in English or Chinese
- Strong analytical skills and logical thinking, capable of independently completing market analysis and user research
- Good team collaboration spirit and project management skills

职位要求:
- 本科及以上学历，市场营销、经济学、统计学等相关专业优先。
- 至少2年以上市场调研或数据分析或销售行业相关工作经验。
- 熟练使用EXCEL、PowerPoint。
- 优秀的泰语书面及口头沟通能力，能使用英语或中文进行内部沟通。
- 良好的分析能力和逻辑思维，能够独立完成市场分析和用户调研工作。
- 良好的团队协作精神和项目管理能力。