JOB DETAILS
Location
Bangkok
Business
Advertisement, Mass Communication, Entertainment
Salary
100,000-150,000 ฿
Job Category
Digital Marketing
JOB DETAIL
Reports to GM
The Account Director leads a client account, or set of accounts, within the agency, ensuring that they are profitable, and growing. They take responsibility for the delivery of quality creative work that meets the client’s needs and addresses their business problems, and must champion that work. They will do so through the effective management of their own team, and their ability to lead and inspire others inside and outside the agency. They will regularly be involved with pitches for new business, approaching these with both a creative and commercial mindset.
Working with...
Internal:
- Agency management/leadership team; Agency account team, including planners/strategists; Creative teams and directors; Creative services and production staff; New business team; Human resources; Finance/accounts.
External:
- Client marketing team, including Marketing Director; Client procurement personnel; Other agencies in their client's roster e.g. Media, Public Relations; Regulatory bodies; New business opportunity contacts.
Responsibilities:
- Leading client accounts within the agency, with overall responsibility for the client agency relationship.
- Working with planners to interrogate client briefs, by challenging and asking questions, to develop communications briefs that meet business needs in an effective and accountable way. This is done in collaboration with Media Planners and Strategists from roster agencies to ensure integrated work is delivered for the client.
- Ensuring the profitability and growth of client accounts.
- Identifying, developing and converting new business opportunities with existing and future agency clients.
- Negotiating contracts and fees with marketing directors and client procurement personnel.
- Managing the work, performance and professional development of team members.
- Leading and inspiring those outside of the core team, including creative teams and those in other agencies working on the same account.
- Reporting key financial and team data to the agency’s senior leadership, finance and human resources departments.
- Maintaining a detailed awareness of relevant market trends affecting their accounts, and developments in the wider advertising and communications industry.
REQUIRED WORK EXPERIENCE
• Any gender, age not over 45 years old
• 8-10 years proven experience in an accounts or business development role at a brand, digital, social or media agency, or in a senior marketing position
• Native fluency in Thai, and a strong command of English
• Fearless and persistent personality; won’t take no for an answer
• A creative mindset that can think big picture and also execute on little things
• Impactful presentation skills and charisma in leading conversations, and quick-thinking to lead meetings
• Strong communications skills (written and verbal) and creative problem-solving skills
• Able to put together proposals and decks for client presentations
• Superb multi-tasking, organizational skills, time management, and attention to detail
• Ability to manage diverse stakeholder groups, including large matrix teams running simultaneous projects
• Very comfortable with numbers, math and financial analyses
• Work well in a fast-paced environment, and adapt quickly to meet deadlines
• Strong leadership and able to motivate colleagues thru trust, teamwork, and support to achieve objectives
• Good command of Microsoft Office or MacOS, with a particular proficiency in excel/numbers and powerpoint/keynote
• Existing rolodex of client/brand contacts a plus
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