JOB DETAILS

JOB DETAIL

- Develop Marketing strategy and plan including above the line, below the line, in store activities and digital to achieve sales target.
- Plan and develop usage of online influencers, write content guideline, and follow up until complete.
- Responsible for designing of POSM and related materials to support brand planning and market execution.
- Plan and develop usage of online influencers, write content guideline and follow up until complete.
- Analyse and monitor market situation, market trend and competitors’ movement.
- Monitor brand performance and control marketing budget per agreed plan.
- Assist in brand’s day to day operational activities.
- Collaborate with colleagues from across related departments to ensure branding is consistent.
- Associated with New Product Development projects from design, artwork development until product’s availability in the market.
- Initiate marketing strategies/tactics and promotions to drive sales in each channel.
- Develop, maintain and execute to a social media calendar aligned with marketing communication plans and digital strategy for the brand

REQUIRED WORK EXPERIENCE

- At least 1-3 years of working experience in marketing of consumer goods/FMCG company/Food Beverage company
- Bachelor’s degree in Marketing or any related fields.
- Experience in launching new brand would be an advantage.
- Understanding the overall marketing of consumer products; NPD launch, Marketing Communication, Digital marketing, etc.
- Strong analytical skills and be able to look at issues from different perspective.
- Creative and up to date with latest trend and best practices.
- Good command of English and Computer literacy in Microsoft Office
- Good Project management interpersonal skill
- Active, Optimistic, Open-mined, Problem solving oriented
- Multi-tasking, can do attitude and work well under pressure
- Able to work independently and can work well with other co-workers.
- Eager to drive Thai brand.