JOB DETAILS

JOB DETAIL

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Brand Manager for Mom & Baby Product "Kindeekids" Brand; Imported Products (Anti-Mosquito Spray for Kids)

https://www.kindeekids.com/

Job Description

Report to Head of Commercial (TH)

Having Team; 1subordinate (direct) and Graphic & Content writer ( Company Provided)

• Develop Marketing strategy and plan including above-the-line, below-the-line, in-store activities, and digital to achieve sales target.
• Plan and develop usage of online influencers, write content guidelines, and follow up until complete.
• Responsible for designing of POSM and related materials to support brand planning and market execution.
• Manage design & media agencies to define and communicate the brand.
• Plan and develop usage of online influencers, write content guidelines and follow up until complete.
• Analyse and monitor market situation, market trend,s and competitors’ movement.
• Monitor brand performance and control marketing budget per agreed plan.
• Assist in the brand’s day-to-day operational activities.
• Collaborate with colleagues from across related departments to ensure branding is consistent.
• Associated with New Product Development projects from design, and artwork development until the product’s availability in the market.
• Initiate marketing strategies/tactics and promotions to drive sales in each channel.
• Develop, maintain and execute a social media calendar aligned with marketing communication plans and digital strategy for the brand.

REQUIRED WORK EXPERIENCE

- Any Gender, Age 35 - 40 years old, Thai Nationality

ฺ- Bachelor’s or master‘s degree in marketing or any related field.
- Experience in products baby & mom or personal care and skincare
- Experiences in trade marketing would be an advantage.
- Experience in launching new brands would be an advantage.
- Understanding the overall marketing of consumer products, NPD launch, marketing communication, digital marketing, etc.
- Strong analytical skills and be able to look at issues from a different perspective.
- Good project management interpersonal skills.
- Eager to drive Thai brand