JOB DETAILS

JOB DETAIL

1. Marketing Strategy & Customer Experience Management

Develop and execute strategic marketing plans aligned with corporate objectives.

Drive brand strategy and expand business partnerships (including CLMVT markets).

Oversee Online, Offline, and CMS functions to achieve performance targets.

Collaborate with Sales and related departments to enhance customer experience.

Manage and control marketing budgets effectively.

2. Leadership & Team Management

Lead and manage the Customer Experience Division (approx. 10 team members).

Develop team capabilities in marketing, CRM, digital marketing, media, and research.

Monitor performance and ensure team productivity aligns with KPIs.

3. Showroom & Brand Experience Management

Oversee showroom operations (domestic and international).

Manage product display, store ambiance, and customer journey experience.

Analyze furniture trends and sales data to optimize showroom merchandising.

4. Product Development & Go-to-Market Strategy

Develop product roadmaps in collaboration with Product Marketing Manager.

Plan and evaluate product launches across all product lines.

Analyze B2B and B2C customer behavior, competitors, and market trends.

Identify new sales channels to drive revenue growth.

5. Governance & Compliance

Ensure compliance with ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 standards.

Review and approve marketing-related documentation and budget disbursement.

REQUIRED WORK EXPERIENCE

Master’s degree in Marketing, Communication, or related fields.

Minimum 10 years of experience in Sales & Marketing or Marketing Communications.

Proven leadership experience at senior management level.

Strong knowledge of furniture industry and related consumer products.

Expertise in brand strategy, CRM, CSR, and integrated marketing (Online & Offline).

Strong analytical, decision-making, and strategic planning skills.

Excellent negotiation and leadership capabilities.

Ability to work under pressure and manage cross-functional collaboration.