JOB DETAILS

JOB DETAIL

1. Plan and execute marketing communication strategies
o Develop communication strategies both online and offline.
o Position the brand and products toward target audiences such as factory managers, engineers, and contractors in the industrial sector.
o Build a trustworthy and professional image in engineering fields.
2. Content Marketing
o Produce and manage technical/product-related articles and installation stories for online platforms (Website, Facebook, LinkedIn).
o Create engaging and easy-to-understand content including text, images, and videos.
3. Create marketing collateral and support sales
o Develop brochures, catalogs, product data sheets, presentations, and sales proposals.
o Design infographics to highlight product features.
4. Digital Channel Management
o Plan and manage digital communication strategies across platforms such as website, Facebook, LinkedIn, and YouTube.
o Regularly update content to align with industrial target audiences.
o Design online materials including infographics, banners, digital brochures, and catalogs.
5. Develop B2B content
o Write articles, analysis pieces, or technical posts related to electrical systems, control systems, or factory solutions.
o Produce product/service introduction videos, case studies, and installation reviews.
6. Organize technical B2B marketing activities
o Plan and coordinate B2B activities such as webinars, technical talks, and industry exhibitions.
o Collaborate with engineers to prepare technical content and deliver presentations.
7. Monitor and evaluate marketing communication performance
o Analyze data from websites and social media (Google Analytics, Facebook Insight).
o Prepare monthly reports on digital growth and outcomes of B2B marketing activities.
8. Coordinate corporate image enhancement activities
o Manage and prepare exhibitions, seminars, and product launch events.
o Build relationships with industry partners and media outlets.
9. Work closely with Sales and Engineering teams
o Understand technical aspects of products and convert them into accessible and engaging content.
o Support sales through brand trust-building and effective sales documentation.

REQUIRED WORK EXPERIENCE

• Bachelor’s degree or higher in Marketing, Communication Arts, Mass Communication, Engineering, or related fields.
• Minimum of 5 years’ experience in Marketing Communication. (Experience in the industrial/engineering sector is a strong advantage.)
• Excellent writing and communication skills in both Thai and English.
• Proficient in basic graphic design and video editing tools such as Canva, Illustrator, Photoshop, or equivalent.
• Understanding of the B2B market and ability to translate technical content into interesting and easily understood material.
• Creative, dynamic personality with strong team collaboration skills.
• Knowledge and capability in marketing budget planning and resource allocation to maximize efficiency and results.