JOB DETAILS

JOB DETAIL

- Managing and developing a world-class Brand Marketing team to expand Milwaukee brand Awareness in the market and maintain consistent brand CI in all activities
- Collaborate closely with Product and Sales teams to lead marketing events such online & offline programs and campaigns, exhibitions, roadshows, retail partnerships, internal events, and others
- Develop & execute strategic marketing activities to increase brand awareness and online/offline sales
- Plan and execute online/offline advertising and promotional initiatives to boost sales conversions
- Research competition, identify trends and consumer insights, and investigate benchmarks
- Maintain online presence across digital platforms including the local website, EDM, Line, and social media platforms
- Responsible for development and improvement of SEO, PPC, Google Ad words and Display
- Lead, execute and deliver on time content development (digital assets, localization, videos, marketing collateral, etc.) with an eye to consistent CI and driving brand awareness in the market
- Monitor performance and optimize ad spend, target audience, and campaign content
- Create and present digital marketing performance dashboard and report
- Relationship management with 3rd party – from brief to negotiation to project delivery

REQUIRED WORK EXPERIENCE

- Degree in Business/Marketing with Online Marketing experience is highly preferred
- 10+ years’ successful Marketing/Brand experience with strong emphasis on branding & digital marketing
- Strong independent decision-making, organizational, planning and problem-solving skills
- Strong communication, collaborative, and people development and management skills
- Thrive in a fast paced and hectic environment, with a flexible and adaptable mindset
- Good command in spoken and written English & Thai is a MUST
- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
- Internet Marketing best practices that result in customer acquisition, retention and growth
- Excellent knowledge of Google AdWords and Display, Yahoo Search Marketing, and Facebook Ad
- Experience with Marketing Cloud (Social Studio, Advertising Studio) is preferred