JOB DETAILS

JOB DETAIL

- Analyze, track, and optimize on an ongoing basis effective benchmarks for measuring the performance of the campaign including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate, and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- To set up and monitor campaigns across various platforms (Google AdWords: SEM, GDN, YouTube / Facebook ads: Facebook, IG / Twitter ads / Line ads platform / Tiktok and other programmatic tools), in line with the corporate/campaign goals and objectives
- Communicate with internal stakeholders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting tools and regularly make recommendations for improving the data available.
- Stay ahead of the competition by analyzing, keeping pace, and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
- Handle the full overview of the website. Including talking to HQ or APAC, so that the website can be up according to the timeline that has been placed

REQUIRED WORK EXPERIENCE

- Relevant experience of 3-5 years in Optimization, Biddable, or Performace Marketing roles
- Expertise in Google Analytics
- Strong understanding and knowledge of Google AdWords, Facebook Business
- Understanding of Bid Management Tools
- Understanding of Programmatic
- In-depth experience with bid management tools
- Familiarity with A/B and multivariate experiments 2 years of work experience in online marketing
- Experience in executing online marketing campaigns is a must
- Good understanding & passion for a startup business. Experience with tech companies is a plus
- Able to withstand various pressures both work and colleagues