JOB DETAILS

JOB DETAIL

Title: Strategy & Branding & Marketing communication
Business Unit: Real Estate (Housing)
Department: Sales and Marketing
Direct Report to COO of Housing
Subordinates: 20; Marketing Strategy, Branding & Marcom Department Manager

Scope of work: Main Marketing who supports the VP and COO of Housing to command with Project Director

Job Responsibility:
A. Strategy: Advice > Support > Evaluate/ Set Brand Standard
A1. Develop new projects (excluding old ones) and expand phases.
A2. Monitor, evaluate, and provide recommendations for current projects to guide VP and COO in decision-making.
A3. Manage responsibilities related to the network, agency partnerships, and word-of-mouth referrals.

B. Branding:
B1. Establish and maintain Brand Standards for CI Handbook (Logo/Brand CI).
B2. Develop Customer Journey and Customer Experience handbook.

C. Marketing Communication Group:
C1. Responsible for online/offline communication, collaborating with various departments.
C2. Evaluate results through KPIs and Measurement Management Summary, providing direction for effectiveness and cost efficiency in short-term sales and long-term brand building.

REQUIRED WORK EXPERIENCE

- Any gender, age 40-45 years old (*Not over 48*)
- Bachelor's or Master's degree in Business Administration, Marketing, or Mass Communication.
- Over 10 years of work experience in Marketing with direct experience in Real Estate business only*
- Strong Knowledge about Real Estate (Housing) or any relevant business
- Capable of analyzing both marketing and financial aspects, interpreting numbers, and assessing quality.
- Able to define clear objectives and strategies and implement them effectively.
- Demonstrates leadership and the ability to motivate and lead teams, driving success in business objectives.
- Familiar with the PDCA (Plan, Do, Check, Act) cycle.
- Maintains a positive thinking and can-do attitude.
- Proactive and takes initiative.
- Possesses strong relationship-building skills.
- Enjoys continuous learning and staying updated on new developments.
- Proficient in report writing and presenting reports clearly and understandably.