JOB DETAILS

JOB DETAIL

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust advertising and campaigns accordingly

REQUIRED WORK EXPERIENCE

• Male or female, age over 35 years old with experience more than 10 years.
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field
• Excellent verbal and written communication skills in English
• Excellent organizational skills and attention to details
• Superb time management skills with a proven ability to meet deadlines
• Ability to prioritize tasks in a fast-paced and at times stressful environment
• Ability to work independently and be extremely self-motivated
• Outgoing and positive personality
• Ability to demonstrate excellent judgment and problem-solving skills
• Ability to communicate effectively and confidently
• Ability and background in Microsoft applications and digital/online communication tools