JOB DETAILS

JOB DETAIL

• leads the marketing and branding department and oversee all marketing and branding activities
• defines the departmental vision and instills it in all levels of the marketing and branding department to make up part of the working culture.
• oversees the brand planning process inclusive of the definition of target consumers and the development of marketing mix and strategies on consumer brand interaction in order to encourage increased purchase
• leads the development and refinement of the brand’s messages and creative designs in order to attract potential consumers
• leads go-to-market planning and drives cross-functional collaboration within the business e.g.: CRM, PR and so on.
• leads consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with the external business partners, enabling strong, collaborative working relationships.
• plays a mentorship role to key brand marketing personnel, assisting in the execution of their duties upon request, ensuring their professional growth, and essentially preparing them to take up his functions in his absence or retirement.
• business’s brand building strategies across all channels
• develops weekly/monthly/annual marketing and monitors the performance of those strategies
• manages and maintains program specific research efforts
• manages the forecast and revenue delivery for the business’s product through monitoring performance and availing transparent weekly/monthly/annual reporting to the Chief Marketing Officer

REQUIRED WORK EXPERIENCE

• Male or Female, age 30-40 years old
• Bachelor degree in Marketing, Business Administration, or any other related field
• Must have at least 6 years of working experience developing creative and innovative marketing strategies, offline and online mediums/channels
• must also have had experience in demand generation marketing tactics and strategies in addition to having vast experience in digital marketing channels and tactics inclusive of display advertising, SEM/SEO, social media, email, and so forth
• Proven and successful experience managing a marketing team and successful relationship building skills,
• Ability to enable data-driven decisions and show a deep interest and comfort working with ROI and metric-driven models
• Google Analytics, Business Intelligence and Ms Office/MacOS office/Software
• problem solving skills, organizational skills, detail orientated, prioritize and complete multiple projects in a timely manner and Leadership