JOB DETAILS

JOB DETAIL

- Lead cascading of Fighting Unit strategy into data driven, Channel & Customer Channel plan for MT (incl. budget, KPIs and yearly targets, per key account). Align and integrate with Channel & Category strategy from CCD team. Run execution drumbeat and deliver on Channel & Customer strategy, driving distribution & profitable volume growth
- Key person to consult clients on commercial strategy across Ecommerce Marketplaces (JD Central and LAZADA ，Shopee ), own social commerce , and co-working with Marketing team for plan social media strategy.
- Work closely with local Commercial management (Key Account team) to ensure proper Account Management and Development of existing Key Accounts across multiple categories.
- Drive customer preference to grow share of wallet through: (1) Constructive partnering with new and existing customers (incl. e-retailers); (2) Leading fact-based negotiations to create WIN-WIN trade terms (incl. optimal price and promo policy, in alignment with Marketing) and engaging in joint business planning; (3) Creating efficient service agreements
- Win with relevant assortment: (1) Prioritizing Hero SKUs in assortment planning with Key Accounts(2) Contributing to insights on right price/pack architectures ( (OBPPC) for eCommerce and eRetailers (3) Collect pack insights and learnings from field and closely monitor competitors and customer demand to drive barrier-breaking renovation/ innovation
- Drive physical availability by executing Consumer and Channel Activation plans and leading Perfect online shop-in-shop: (1) Set distribution targets per customer (prioritising Hero SKUs); (2) Ensure Perfect Visibility by including Perfect Store KPIs in customer agreements and facilitating data collection
- Run effective promotions (driving penetration and with positive ROI). Align activity calendar with customers in excellent execution of Channel & Customer Plans (incl. look & feel of online activity campaign)
- Monitor eCommerce and eRetailers contribution per customer and key sales KPIs: vol./val./ profitable growth, and provide reports to Channel Lead (incl. improvements and growth opportunities)

REQUIRED WORK EXPERIENCE

• At least 3 years of experience in a similar role
• Experience managing marketing and tech teams
• Experience developing and overseeing digital marketing strategies
• Excellent understanding of web design and web analysis
• Strong marketing and tech background
• Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics
• Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
• Knowledge of Attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools
• Degree level in Digital Marketing or any related field
• Good in English or Chinese Communication