JOB DETAILS

JOB DETAIL

Act as the eCommerce representative in all global and local projects' definition and planning
initiatives to ensure the efficacy and consistency of all experiences delivered on digital
platforms.
● Ensure full alignment and effective activity planning with the identified eCommerce
stakeholders in all relevant market's teams. With CRC to anticipate customers' requests
peaks, customer complaints and assistance management , with Supply Chain to ensure
precise demand planning and with Finance for matters related to online payments and
fraud management.
● Manage the eCommerce Merchandising Coordinators and plan their activities according to
the defined marketing plan and strategy
● Coordinate the definitions and integration of all customer journeys, product launches and
digital campaigns into the content management system (copy, visuals, banners,...) for the
campaigns.
● Manage the eCommerce Project Portfolio and cascade actions to the eCommerce
Merchandising coordinators, ensuring proper project management to cover in time and
quality all project's aspects, from pre-alignment with internal team and effort
pre-assessment to local set-up, test, final publishing and post-mortem analysis.
● Ensure a seamless experience and optimized purchasing path from call-to-actions to landing
pages
● Define, Plan & Activate eMerchandising activities through cross-sell, up-sell & eCRM possible
strategies
● Works with all other departments to define and plan their projects that have an online
dimension.
● Manage and plan resources according to required Market Acceptance Tests (both front-end
and back-end) in coordination with local IS stakeholders for all digital boutiques as per OP
plan.

REQUIRED WORK EXPERIENCE

Bachelor or Master's Degree in Business Administration (MBA) or other related fields
● At least 4 years experience in webmastering / eCommerce platforms management
(including mobile).
● Project Management (PM Certification a plus) and strong commercial acumen
● Strong experience in Website running (Content Management, Merchandising, A/B testing &
personalization)
● Experience in SEO optimization is a plus.
● Good Knowledge of Web Analytics
● Understanding of the online acquisition activities and their impact on eCommerce sites.
● Previous CRM experience is a plus
● Knowledge in HTML, CSS, Javascript, experience across multiple CMS & photoshop tools
● Proven experience in working and influencing people, teams/functions not in direct
reporting line.
● Google Analytics Certification is a plus
● Good communication skills in Thai and English